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Loconomics Australia

Loconomics Australia is one of 8 Projects going through the incubator.coop Accelerator Program.  

The cohort consists of:




Verge CoHousing A CoHousing Co-op (Adelaide, SA) Elle Vallance
Valley and Plains Renewable Energy A renewable energy Co-op (Barossa Valley, SA) Rachel Brdanovic
Rock and Ranges Craft Brewery Co-op A Co-op micro brewery (Macedon Ranges, VIC) Luke Spievogal
TideWater A Worker Co-op with an innovation that de-salinates seawater into freshwater using tide and gravity energy only (Adelaide, SA) Sir Charlie Madden
Loconomics Australia Platform Co-op for booking household and personal services from local suppliers (Melbourne, VIC) Sam Waterhouse
NeedsMap Australia A platform for connecting charitable needs with donors using a smart-map interface (Melbourne, VIC) Rohan Clarke
Chooks SA A 2000+ strong online community fighting for gender equality seeking to become a Co-op (Adelaide, SA) Moira Were
Carbon Farming Collective A platform for trading of ACCU (Carbon offsets) using blockchain settlements (Townsville, QLD) Daryl Killin

Loconomics Australia

Origin Victoria Type Platform Coop Stage Mid

The idea: Loconomics is a platform coop to provide tools for service providers – and a 2-sided market for clients and service providers to find each other.


Noteworthy: Loconomics is an established US platform Co-op and is already providing support to this Australian spin-off.

How many in Project: 5

Strengths: Already in possession of a working US model. They have a business plan. They have technical skills and have already made customisations from the US software for the Australian market.


  • Large incumbents
  • Limited funding 
  • Exec team constrained by time and 
  • Will require marketing efforts to populate the platform

What they need

  • Legal consult
  • Product development
  • Funding

Founder Notes

Sam has been a long-time member of the incubator.coop community.  He has show initiative by doing a marketing course through Launch VIC and has been consistently working on customising the IT for Australia.

What is the Accelerator Program?

Beginning on the 4th of February and running for 8-weeks is the first Accelerator Program being run for creating new member-owned organisations.

There are already many incubators for investor-owned companies and even some incubators for social enterprises, but this is the first incubator run to assist the creation of new member-owned businesses.

The incubation process takes an idea – or Project – through 4-stages: Forming, Organising, Funding and Operating.

A project is improved upon at each stage with the direct assistance of the membership of Incubator Co-operative.  For example a Project might need a website and they will agree a deferred-payment arrangement with a web designer who is also a member of incubator.coop.

Not all projects will offer deferred-payment arrangements, some will pay directly for work, some will ask for a freebie and some will offer the equivalent type of sweat-for-equity arrangement that a startup might provide.

Incubator.coop provides the ‘ecosystem’ that allows members to assist Projects through the critically important early stages of formation, planning, launching and compliance of member-owned organisations.

Do you want to help the Loconomics Australia Project?

Social Membership

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As a Co-operative Member you get all the benefits of a Social Member plus:

  • Vote on the direction of incubator.coop
  • Access courses, webinars, web-tools and software
  • Exchange with other Members using the security of a Treaty
  • Nominate / Become a Mentor

$24 per annum + $1 Member Share