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Chooks SA

Chooks SA is one of 8 Projects going through the incubator.coop Accelerator Program.

The cohort consists of:




Verge CoHousing A CoHousing Co-op (Adelaide, SA) Elle Vallance
Valley and Plains Renewable Energy A renewable energy Co-op (Barossa Valley, SA) Rachel Brdanovic
Rock and Ranges Craft Brewery Co-op A Co-op micro brewery (Macedon Ranges, VIC) Luke Spievogal
TideWater A Worker Co-op with an innovation that de-salinates seawater into freshwater using tide and gravity energy only (Adelaide, SA) Sir Charlie Madden
Loconomics Australia Platform Co-op for booking household and personal services from local suppliers (Melbourne, VIC) Sam Waterhouse
NeedsMap Australia A platform for connecting charitable needs with donors using a smart-map interface (Melbourne, VIC) Rohan Clarke
Chooks SA A 2000+ strong online community fighting for gender equality seeking to become a Co-op (Adelaide, SA) Moira Were
Carbon Farming Collective A platform for trading of ACCU (Carbon offsets) using blockchain settlements (Townsville, QLD) Daryl Killin

Chooks SA

Origin South Australia Type Platform Coop Stage Mid

The idea: An online community of 2000 wishing to address gender investment gap are seeking to form as a Co-operative in order to advance the cause.

Noteworthy: This is not a chicken Co-operative.  The term “Chooks” is self-titled and refers to the members of an online community in SA that is active in closing the gender gap.  This theme is born of Co-op origins.  As Co-ops gave female members voting rights ahead of women getting the political vote.

Website: http://chookssa.com/

How many in Project: ~100 of the 2000 FB group responded to a poll

Strengths: Aside from being on the right side of history and already having 2000 members this project is past ideation and now into next phase.


  • Taking the community on the Journey
  • Providing services to members and value propositions
  • Fair compensation for Founder(s)

What they need

  • Legal consult
  • Product development
  • Policy work

Founder Notes

Moira Were has set up Co-ops previously, she has been heavily involved in impact investment are and was previous Chief of Staff to the Premiere.

Moira has authority in this space and a passion for closing the gender investment gap for start ups and social enterprises. 

Professional Profile: https://www.linkedin.com/in/moiradeslandes/

What is the Accelerator Program?

Beginning on the 4th of February and running for 8-weeks is the first Accelerator Program being run for creating new member-owned organisations.

There are already many incubators for investor-owned companies and even some incubators for social enterprises, but this is the first incubator run to assist the creation of new member-owned businesses.

The incubation process takes an idea – or Project – through 4-stages: Forming, Organising, Funding and Operating.

A project is improved upon at each stage with the direct assistance of the membership of Incubator Co-operative.  For example a Project might need a website and they will agree a deferred-payment arrangement with a web designer who is also a member of incubator.coop.

Not all projects will offer deferred-payment arrangements, some will pay directly for work, some will ask for a freebie and some will offer the equivalent type of sweat-for-equity arrangement that a startup might provide.

Incubator.coop provides the ‘ecosystem’ that allows members to assist Projects through the critically important early stages of formation, planning, launching and compliance of member-owned organisations.

Do you want to help the Chooks SA Project?

Social Membership

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As a Co-operative Member you get all the benefits of a Social Member plus:

  • Vote on the direction of incubator.coop
  • Access courses, webinars, web-tools and software
  • Exchange with other Members using the security of a Treaty
  • Nominate / Become a Mentor

$24 per annum + $1 Member Share